Amy Crumpton, Social Cactus
Social media manager turned multi-six figure business and mindset coach, Amy Crumpton, started from scratch four years ago after packing in her career to go travelling. aunching Social Cactus while living out of a backpack in South America, Amy has gone on to help over 250 women and reached over £500k in annual sales.
How it started
Amy, from Leeds, came from a working class background, never went to university and lived pay cheque to pay cheque in the early stages of her career. Her nickname in the office was ‘thrifty Crumps’ because she was so careful with money and couldn’t afford to splash out on takeaway coffees.
Her mindset was that she didn’t have what it would take to be a successful entrepreneur and she would have to settle for an average life.
Those experiences helped shape her today in her role as a mindset coach and self-confessed ‘positivity Queen’, and have helped her gain an understanding of how to help other women who have found themselves in similar positions. Her vision was to help overworked, overwhelmed and underpaid women have more time, money and freedom.
All or nothing
Amy was working in PR and marketing when she decided to swap her desk job for South America and go travelling for a year.
An office job wasn’t fulfilling Amy’s expectations, but when she was on the trip of a lifetime in Guatemala, Amy met a CEO of a digital marketing agency and became her new social media manager, living the freedom lifestyle early on.
Amy was immediately inspired by how her boss had set up a business while on the road and sought to do the same.
Soon after when she was in Peru, Amy took part in a healing plant medicine ceremony in the desert, and had a ‘spiritual experience’ which spurred her on to launch her own business. She gained a portfolio of clients, and started off charging only £150 a month for her expertise, whilst also being able to travel the world.
The name ‘Social Cactus’ was inspired by the cacti used to make the drink Amy had had during the healing ceremony in San Pedro.
From strength to strength
From her background in PR and marketing, Amy had a really good understanding of how to stand out online, and she was able to quickly build her brand through social media marketing. It didn’t take long before Amy was fully booked and was able to sign client after client through word of mouth referrals and happy customers.
Over the past four years Social Cactus has since grown into a six-figure business with hundreds of clients and generated almost £1m in sales, without any funding at all.
Amy’s ethos is all about working smarter, not harder – and she has so far helped over 250 women and helped generate over £1m for her clients.
Social Cactus has continued to grow since its inception and is now a team of nine, including the recent appointment of Chris Fawcett, Amy’s fiance, as Head Coach and CFO.
When the laptop is switched off
Amy credits much of her success in business to her emphasis on wellness. Yoga plays a big part in Amy’s ability to unwind from the pressures of running Social Cactus – and it also helps with any joint or back pain from sitting over a laptop all day.
She also uses coaches and mentors, with her current coach helping her through a major business shake up in March 2020 brought on by the pandemic. Amy says having someone who has been there, to offer support and accountability and to point out where you might be holding back is a sure fire way to see successful business results.
Amy also credits two walks a day in the countryside for either bringing her inspiration for her next big business decision or for helping her to turn off after a busy day.
An undisputed love for Prosecco and bottomless brunches is also top of the list for Amy when it comes to unwinding.
Outside of her day to day career, Amy and Chris are also in the process of founding and setting up their own foundation – The Cactus Foundation – which will support various charities around the world which are close to the couple. First on the list is a charity in Spain called Rescued Paws.
Mindset work is the first thing to master – if you have the belief that you can make it, you will take the action to make it happen. Success is 80% mindset and only 20% strategy.
Having a coach or mentor to support you – you will save so much time and see results so much faster with the support and accountability from someone who has been there or can see where you may be holding back.
Take risks – there’s no such thing as failing in business, only learning, so if you try something and it doesn’t work, no worries! You just know how not to do it next time.
Boundaries are mega important – make sure you plan days off/holidays and plenty of breaks. You are not your business and you do not have to burn yourself into the ground building your empire.
Have fun – you’re the boss, remember. Make sure you treat yourself when you hit your goals and celebrate every success… Even the little things.
Social Cactus already has a number of coaches to support the company in scaling time and the amount of clients it can take on. The business is growing by simplifying the business model, scaling current offers and doubling down on backend marketing funnels so they can impact more people. The hope is this will impact more people and increase profits, meaning more money can be donated to the Cactus Foundation.
With the relaxation of COVID restrictions, Amy and Chris are planning to return to the freedom lifestyle, basing themselves in first Spain, then Thailand for the next few months.
Find out more about Amy and Social Cactus.
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