Take 5 minutes with Nicky Hayer

June 15, 2016 10:23 am | Published by |

Take a breather, get a coffee and enjoy 5 minutes with Nicky Hayer, founder of York-based Marketing and PR agency Nima Consultancy.


Hi Nicky, thank you for taking the time to talk to me today. You’ve recently moved into Hiscox Business club, how are you finding it?

It’s been such a great opportunity and a real game changer for the business. It means that I’m now carrying out my day being surrounded by some brilliant entrepreneurs that I can collaborate with and learn from, plus it gives me a gorgeous workspace that has done wonders for my productivity.

Hiscox have put on some really great events for Business Club members too, which has been interesting. A one that stood out was, “Power of Purpose” by Ralph Ardill. He’s such an inspiring guy, and really motivated me to make some big changes within the business.


I popped in last week to have a meeting with another Everyday People member Will Jenkyns, it really is an inspirational, warm and welcoming place. 

Being self-employed is not for the faint-hearted, what made you take the leap?

“It’s a bit of a weird one…it’s something I’d been thinking about for a very long time, but just kept putting off. I’m not traditionally a risk taker, so the thought of giving up a salary and a job that I loved, seemed like far too big a gamble!

And then one night stood in my kitchen, I thought, “When will it ever feel like the right time?”. The next day, I handed my notice in.”


Dale Carnegie said, “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.” What keeps you going?

“A fear of failure is a definite one. When you give up so much to go self-employed, you don’t want to see it go wrong, or feel like you should have done more.

And, also my clients are a real motivation for me. I’m lucky enough to actually like all of my clients! So seeing their businesses succeed is what motivates me to keep going.”


It’s important to keep going, I remind myself that if it was easy everyone would be doing it! Referring  to the diagram below, I usually fluctuate between ‘It’s working’ and ‘I was wrong, I suck!’ Where would you plot yourself at the moment? 

A day in the ife of an entrepreneur

“Hmm…I’ve probably just left the, ‘I messed up’ phase, and hopefully climbing towards the next peak! The first ten months of self-employment has certainly been a learning curve and I’ve had some real successes, but definitely some lessons along the way.”


There are no two ways about it, continuous learning is crucial. How do you keep your skills up-to-date? 

” I really love learning and want to always feel up to date in an ever-changing industry. Time off is spent doing a lot of reading and researching, which is either done online or through seminars and workshops. A recent seminar with Claire Davies, The Greedy Wordsmith  really helped me nail some key parts of the Nima brand story. Not necessarily something that I knew to look for support with, but a pivotal point within the business.”


Last but not least. What do you love about being a freelancer?

“I love being able to target the sort of projects that I want to be working on. It means I can feel passionate about everything I do, and really love my job!

I also love the idea that if I’m having a bad day or things aren’t going well, it’s my responsibility to fix it.”


Thanks, Nicky, it was lovely chatting with you, hopefully, we’ll see you again at one of our get-togethers . To find out more about Nicky and Nima Consultancy, have a look at the website


 Outsource or risk becoming a statistic

Lack of expertise, not enough time and poor cash flow are some of the reasons why 8 out of 10 businesses fail.  Next time, delve into how outsourcing can give you a fighting chance

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