I am an award-winning marketer and technology specialist based in the heart of York.
With over 10+ years experience working as part of Product and Marketing teams, I specialise in providing marketing support to established B2B companies and startups looking to scale.
I work with clients as a a full-service growth advisor, managing everything from strategy to execution.
My work typically straddles both brand and performance marketing, bringing the two together to bring my clients sustainable and defensible growth.
I Typically Help Clients With:
- Marketing Strategy and Positioning – discovering, developing and deploying the narrative that will enable your brand/product/service to have a “unique leadership position” in the minds of customers. It’s about what makes you special, memorable, meaningful and working out that secret sauce that your competitors can’t replicate.
- Strategic Market Research – capturing and interpreting customer and market data to generate meaningful, actionable insights that your business can actually use.
- Marketing Performance and Reporting – Google Analytics and omni-channel analytics/reporting
- Content strategy and planning
- Marketing Automation – delivering campaigns and personalisation at scale through new technologies
- Integrating marketing into Agile/Scrum development processes
- Aligning Sales and Marketing teams with clear strategy and combined goals
- Product Marketing Strategy for SaaS and software platforms
60min free consultancy and discovery session to discuss your marketing challenges and opportunities