The written content of your website is crucial in helping you establish trust with your customers, authority in your field and in generating leads through search engines. Whether you’re looking for complete website content, elements such as brand stories and profiles or just some support with the editing and re-purposing of existing content, I can sort it.
If your business has a website, your website should have a blog. Well-written blog content is a powerful way to rank highly in search engines as prospective customers search for solutions to their problems. Additionally, email marketing is a powerful way to build brand loyalty.
With years of experience of producing content for different audiences in educational settings, I create engaging ways for people to enjoy the objects and stories of our heritage through websites, social networks and other digital media.
Copywriting is the process of crafting words that prompt people to take action. It’s about lead generation and converting prospects into customers with advertisements that have impact, strong sales copy and calls to action on landing pages and in product descriptions.
Whether you’re an industry leader who needs clear, corporate communication or a maverick start-up who wants to tell it like it is, I’ll find the right tone of voice for you and your business.
I created Tastes Like Fresh Copy to help more people get the great written content their organisations deserve — and to allow me to do more of what I love.
I've worked with independent businesses in York, education service providers from the UK and the heritage organisation The Victoria Cross Trust.
I first became aware of the power of great web content as an education blogger and writer. As my own writing gained a wider audience, I saw for myself how great content leads to effective SEO and lead generation.
Friends and colleagues began to ask me to share advice or write content for their projects and I loved using my aptitude for writing — and the skills I’d learned as a blogger — to help them showcase their work and build their businesses.
Getting to know you is the most important part of the process of writing the words you need. Great content and effective copy is all about making sure you’re talking to your tribe in a way they understand. It’s about making sure your potential clients and customers get to know the personality behind your brand.
Everyday People Profiles
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